Case Studies

Proper nutrition fuels bodies, helps ward off illness and has been proven to prevent disease. Clear nutrition messages that consumers can grasp and apply to their lives is the responsibility of food manufacturers.

TLC is a recognized leader in nutrition communications from technical criteria to product launches to full-fledged consumer health initiatives with nationally recognized institutions. If your product is nutritious, your sales will benefit from PR with TLC.

Eggs / Sodexho / Dietitians / NNFA / Pears / Mrs. Dash / Dole / Borden

California Egg Commission

TLC assisted in forging the unprecedented change of the American Heart Association's recommendations to four eggs a week, up from three. A boon to the egg industry!

SodexhoUSA

TLC launched a new campus dining model, Wild Sage Café offering all natural, wholesome, organic meals for students on the Colorado College campus. Results included extensive national consumer print and broadcast coverage.

California Dietetic Association

TLC orchestrated a statewide member spokesperson system to mobilize local market dietitians in response to breaking nutrition news opportunities.

National Nutritional Foods Association

TLC managed press relations and annual meeting media for this industry association. Members include organic and natural foods manufacturers, natural products and cosmetics, nutritional supplements and homeopathic goods.

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Pacific Northwest Canned Pears Service

TLC's ongoing consumer communications educate American families on the dietary benefits of eating natural, wholesome canned pears. Work includes focus on youth diets, Web content, press relations, marketing collateral, events and more.

Mrs. Dash Salt-Free Seasoning Blends

In addition to consumer communications, TLC launched new products, executed recipe contests, initiated dietitian outreach and more. TLC also engineered the company's online recipe database and designed an early first in nutrition web communications - the ability for consumers to search by nutrition criteria.

Dole Fresh Vegetables

Over and above ongoing corporate and product PR, TLC launched new Dole products, including its line of organically grown packaged salads. The firm also created a parallel Web site to the global company's corporate site to enable consumers and press to more easily access salad-specific nutrition, healthful recipes and more. Our public relations efforts contributed to Dole's share leadership in packaged salads.

Borden

On a shoestring budget, TLC launched a wholesome new line of whole wheat blend pastas under the Anthony's Pasta brand name, garnering a initial orders exceeding projections by $50,000 in the first week, much to the clients' delight.